Electric Ford Bronco Officially Enters China: Price Starts at $32,640
The Ford Motor Company has officially introduced the Electric Ford Bronco to the Chinese market, marking an important step in its electrification strategy for China. This rugged electric off-road SUV has entered China with a starting price of USD 32,640 (around 229,800 yuan), making it a competitive option in the fast-growing new-energy SUV segment.
Bold Off-Road Design Made for China
The electric Ford Bronco retains its iconic boxy and muscular design, inspired by the classic Bronco heritage. It features a strong off-road stance, high ground clearance, wide wheel arches, and a bold front look that appeals to adventure-focused buyers. Despite being electric, the SUV stays true to its off-road DNA, making it suitable for both urban driving and outdoor exploration.
Electric and Extended-Range Power Options
For China, the Bronco is offered in two electrified versions. The pure electric (BEV) variant comes with dual motors and a large battery pack, delivering strong power output and a long driving range suitable for daily city use and highway travel.
There is also an extended-range electric (EREV) version. This model combines electric motors with a petrol engine that works only as a generator. It allows drivers to enjoy electric driving while eliminating range anxiety, offering a total driving range of over 1,000 km, which is highly attractive for Chinese consumers who travel long distances.
High-Tech Interior and Smart Features
Inside, the electric Ford Bronco focuses heavily on technology and comfort. It features a large central touchscreen, a fully digital instrument cluster, advanced driver-assistance systems, and even LiDAR technology on higher variants. Premium audio, a modern cabin layout, and multiple safety airbags make it suitable for families as well as tech-savvy buyers. Also Read: - Tata Punch Facelift 2026: स्टाइल, सेफ्टी और भरोसे का शानदार कॉम्बिनेशन
Strong Competition in China’s NEV Market
With its aggressive pricing, multiple variants, and advanced technology, the electric Ford Bronco directly targets China’s competitive new-energy SUV market. It offers a unique mix of American off-road character and modern electric technology, helping Ford stand out among domestic electric SUV brands.
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Conclusion
The launch of the Electric Ford Bronco in China shows Ford’s serious commitment to the Chinese EV market. With a starting price of $32,640, powerful electric options, and advanced smart features, the Bronco is set to attract buyers looking for a tough yet high-tech electric SUV designed for modern lifestyles.
Disclaimer
The information provided in this article is based on publicly available sources and reports from the Chinese market. Prices, specifications, features, and availability may change over time or vary by region. This content is for informational purposes only and does not constitute official confirmation from the manufacturer or a purchase recommendation.
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